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Omnichannel Director

Omnichannel Director / Manager is one of the most important positions in companies transforming their business.

The challenges faced by those responsible for Omnichannel are:

  • Creating strategies and developing Board commitment
  • Preventing channel conflicts and maintaining high motivation among employees responsible for particular Touchpoints
  • Creating an Omnichannel team independent from IT – recruitment and implementation of SCRUM methodology
  • Selecting a technology platform in terms of functionality, cost and development model
  • Cooperating with many departments in a company
  • How to control data consistency across systems?
  • How to maintain high culture of the system (e.g. speed) while increasing scale?

 

 

What makes some companies successful in implementing the omnichannel strategy?

To answer this question, we conducted qualitative research with representatives of companies and our Project Managers and UX Designers who realize their projects. We share the knowledge we have gathered from the research. We also used reports data from BT Expedite, Forrester as well as Kissmetrics.

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click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

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eCommerce Director

Implementation and development of eCommerce and Omnichannel in medium and large company requires a combination of tech knowledge, marketing, sales and logistics. If you work as an eCommerce Director/Manager you know perfectly how many nuances require your attention. We have implemented these kinds of projects since 2007 – today, we offer you our know-how.

Typical questions to answer before implementing Omnichannel:

  • How to develop an Omnichannel strategy and ensure its support throughout the company?
  • Which eCommerce software should you choose – Magento, hybris, IBM, ATG, Demandware?
  • Which CRM, OMS, PIM system should you choose?
  • What competences should you build and what should you outsource?
  • With which systems (ERP, CRM, WMS) and how to integrate Commerce?
  • How to organize the logistics warehouse system?
  • How to recruit for the internal team?

Typical challenges in the Omnichannel software development phase:

  • How to ensure a stable and secure development of many IT systems?
  • How to control data consistency across systems?
  • How to deal with margin erosion and activate customers?
  • How to maintain high culture of the system (e.g. speed) while increasing scale?
  • How to automate the processes verifying correct platform operation?

 

What makes some companies successful in implementing the omnichannel strategy?

To answer this question, we conducted qualitative research with representatives of companies and our Project Managers and UX Designers who realize their projects. We share the knowledge we have gathered from the research. We also used reports data from BT Expedite, Forrester as well as Kissmetrics.

Please leave this field empty.


For more alike publications visit
our Knowledge Center

click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

Please leave this field empty.


 

IT Director

Nowadays, IT is the heart of many businesses. You know that very well, so we won’t waste your precious time.

We are an eCommerce agency specialized in Omnichannel. Everything we implement is geared to support sales.

We employ 150 people in Poland, carrying out projects for clients from Europe and the USA.

We use SCRUM methodology and tools such as Jira, Toggl, Zabbix, Selenium, JMeter.

We have expertise in Magento, SAP hybris, PrestaShop, PimCore, OroCRM, Angular.js, Symfony 2, Node.js, Cloudera, Hadoop, PHP, Java, iOS, Android.

We create well-tuned teams, consisting not only of developers, but also system analysts, testers and designers.

We support IT departments not only in technology but also in:

  • Optimizing User Experience
  • Persuading Management Board to new technologies and solutions
  • Carrying out tech audits of existing solutions
  • Optimizing the speed of web applications

Project management

We prefer to work in SCRUM methodology, but we can use elements of other methodologies that will enhance the security of your enterprise. We create schedules, risk registers, we can arrange a meeting of the steering committee (PMI). Together with your team we set the rules of cooperation and communication in the very beginning and a clear division of responsibilities. We help estimate deadlines, budgets and resources required for the implementation of projects.

Divante SWAT and SLA

Did you know that every second of delay in page loading reduces the conversion by 7%? In the meantime only 15% of IT managers can guarantee fixed vendor speed of online applications. Divante Strike Group (SWAT) was established to provide high availability and speed. We provide 24/7 support for your web systems. This is our answer to one of the key challenges of IT managers.

Omnichannel Open Architecture

Download a complete Omnichannel architecture schematic based on Open Source components.

 
Download

 

We’ve prepared a set of guidelines that can be helpful in budgeting SCRUM projects.

Convincing your CFO to use SCRUM can be quite difficult if the method is presented as work without limited budget and vague scope. It is worth noting though that CFOs and managers are heavily focused on identifying and minimizing risks. They often prepare „what if” scenarios. SCRUM gives you a huge advantage over other methods of work in the process of risk management.

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click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

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Marketing Director

As Marketing Director/Manager, you are accountable for specific results. In the world of digital consumers it’s increasingly difficult to meet the expectations of customers. That’s why Marketing Directors are often the initiators of eCommerce implementation strategies or, speaking more broadly – Omnichannel strategies.

We offer you support in areas that go beyond the typical marketing expertise – technology, online sales and logistics.

Typical challenges to face before implementing Omnichannel:

  • Verifying reasonableness of Omnichannel strategies in a specific industry and market conditions.
  • How to convince the Board and the rest of the company to Omnichannel strategies?
  • Recruiting internal resources to the project.
  • Developing Omnichannel processes for the entire company.
  • Developing realistic Quick Wins for the project.
  • Choice of technology. Is dedicated software better?
  • Fears of conflict between online and offline sales.

Typical challenges during the development of an Omnichannel project:

  • How to safely change supplier of technology/logistics?
  • Budgeting spending on technology.
  • Calculating ROI for expenditures on technology and marketing
  • Selecting new areas for investment – mobile, iBeacons, wearables, IoT?

 

What makes some companies successful in implementing the omnichannel strategy?

To answer this question, we conducted qualitative research with representatives of companies and our Project Managers and UX Designers who realize their projects. We share the knowledge we have gathered from the research. We also used reports data from BT Expedite, Forrester as well as Kissmetrics.

Please leave this field empty.


For more alike publications visit
our Knowledge Center

click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

Please leave this field empty.


SME eCommerce Owner

Divante was created because the owners of a store from interior decoration industry couldn’t find a suitable company to provide comprehensive service for the store. We understand the owners of eBusinesses perfectly.

Our experience shows that many owners struggle with similar challenges.

Before starting an eBusiness

  • How much will it cost me to start an online store from scratch?
  • Is hybris / Magento / Demandware / PrestaShop / Shopify suitable for my online store?
  • Which CRM, PIM, ERP system should I choose?
  • Should I outsource my online store development or have it done internally?
  • How to make my online store in multiple languages?
  • Is Magento a good solution to create a c2c platform (multiple sellers, one store)?
  • What is the true cost of using an eCommerce platform?
  • How to build an E-Commerce multi-vendor store?
  • What is the most SEO friendly ecommerce platform?

Already existing eBusinesses

  • Can my online store be hacked?
  • What can I do to make my online store more successful?
  • How do I get more visitors on my site?
  • How do I increase conversion rates in my e-commerce store?
  • How safe is IT outsourcing?
  • What are the best checkout optimized eCommerce retail sites?
  • What is the best eCommerce solution in terms of stability and scalability?
  • What are some examples of growth hacking for eCommerce?
  • How do I hire Magento developers for eCommerce websites?
  • What are the best criteria for selecting an outsourcing software company?
  • Should I update the software?
  • How to safely change an IT company?
  • How to improve eCommerce website performance?
  • How to improve SEO of an eCommerce website?

 

How did we do it? Discover a reliable solution.

We have solved such challenges together with our customers from Europe and the USA since 2007, and we’re happy to share our knowledge. Once we have specified your challenge, we find the best matching case studies, choose proposed solutions and discuss them with you during a non-binding teleconference.

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For more alike publications visit
our Knowledge Center

click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

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Startup Founder

Divante founders have been involved in the startup ecosystem for many years. They co-created and successfully sold a blog aggregator, online store, and the most popular in Europe recommendation system. This gives us an excellent understanding of how the startup world works – from a seed stage through Business Angels to global VCs and IPOs.

Since our origins are in eCommerce, all of our activities were verified through obtained ROI. This allows us to support startups on the road to profitability.

Our programmers and front-end developers receive training in User Experience. Their work is supported by Marketing and User Experience specialists. As a result, we create applications better suited to the needs of users and business requirements.

Usually we work to build an MVP as soon as possible and run a series of A/B tests in accordance with Lean Startup methodology.

Challenges faced by startup founders:

  • What technology to choose for quick creation of an MVP, keeping expandability and scalability
  • How to build an IT team
  • How to acquire users
  • How to optimize conversion and user involvement
  • How to determine pricing
  • How to report web-analytics results to investors
  • How to conduct regular A/B tests

 

 

What makes some companies successful in implementing e-commerce?

To answer this question, we conducted qualitative research with representatives of other great companies and the best of Divante Specialists. We share the knowledge we have gathered from the research and our own experience. We also used reports data from BT Expedite, Forrester as well as Kissmetrics.

Please leave this field empty.


For more alike publications visit
our Knowledge Center

click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

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Home&Decoration Industry

Divante has worked for Home & Decoration (H&D) market leaders in the Netherlands, Germany and Poland since 2007. This allowed us to gather extensive experience, which we willingly share with our clients.

Purchasing process in the area of Home&Decoration is radically varied in length depending on a particular product. It is essential to approach actions comprehensively – based on Customer Journey Mapping.

We also see a lot of potential in developing less standard ways to navigate, which allow searching products in an alternative way. They may be thematic products, gift wizards or sets of arrangements.

The most common challenges faced by companies from Home & Decoration industry:

  • What IT systems should I choose to build a comprehensive Omnichannel experience – ERP, CRM, PIM, eCommerce
  • How to carry out logistics operations efficiently
  • How can I launch my business on foreign markets
  • How to build a brand while maintaining a high ROI
  • How to expand assortment while maintaining intuitive navigation
  • How to present products and make them easy to find

We also noticed that a strong eCommerce channel helps companies to reduce the effects of seasonality. This is achieved by developing e-marketing and communication strategies, taking into account the natural seasonality to reduce its impact on sales. The best retailers manage to move tens of percent in December sales for November. Significant increase in November sales also facilitate gradual adaptation to even greater sales in December.

 

Success factors in Home&Decoration industry

Divante works for clients from Home&Decoration industry in 4 European countries. Based on the analysis of over a dozen projects in this field, we have developed appropriate success factors. Implementation of these measures can greatly increase eCommerce effectiveness in e-stores from the industry.

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For more alike publications visit
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click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

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B2B Industry

Despite irrefutable evidence showing that customers prefer to search and purchase goods online, B2B companies are afraid to grow their eCommerce. Thus, they lose opportunities to reach users, and worse – provide an opportunity for the competition to fill the gap of customer expectations.

B2B stores take their functionalities from B2C stores. The reasons for this are many, the main is that customers are accustomed to the typical B2C eCommerce (Amazon, eBay). The way of searching products and online transactions has a certain convention expected by the users. Each of us knows that the cart is always in top right corner of the browser.

Here are a few other well-known B2C functionalities required for use in B2B:

  • High quality product images from different perspectives;
  • Intelligent search engine with auto-suggestion options;
  • Multi-level categories with filters of many attributes;
  • Information about product availability and shipping costs;
  • SMS/Mobile notification;
  • Contact options through Livechat and other channels.

The most common functions typical for B2B include:

  • The list of contractors with verification;
  • Individual or collective determination of discounts/price lists;
  • Presentation of a product catalogue adapted to the large amount of assortment and good knowledge of the range (e.g. facilitating search using a product code);
  • Wholesale order using advanced techniques such as order files or creating offers;
  • Receiving orders by a consultant on behalf of a client by phone / email / on a meeting;
  • Sharing and saving carts;
  • Payment methods typical for B2B, such as trade credit;

The most common challenges faced by B2B companies implementing eCommerce:

  • How not to jeopardize my relationship with the market?
  • How not to cause a conflict of sales channels?
  • How to convince the Board and the entire company to the ideas of eCommerce and agile methodologies?
  • How to choose an eCommerce, PIM, CRM platform?
  • With which systems (ERP, CRM, Magazyn) and how to integrate Commerce?
  • How to organize the logistics warehouse system?
  • How to ensure a stable and secure development of many IT systems?
  • How to control data consistency across systems?
  • How to deal with margin erosion and activate customers?
  • How to maintain high culture of the system (e.g. speed) while increasing scale?

 

How to succeed by implementing B2B Commerce

Divante has worked for clients in B2B area for many years. Based on the analysis of several large, successful eCommerce B2B projects, we created a document presenting the most important issues key to success in B2B. In the document you can also find an interview with the Vice President of TIM, who, at turnover counted in hundreds of millions of Euros, increased the share of eCommerce in revenue from 0 to 80% within 2 years.

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For more alike publications visit
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click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

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Fashion Industry

Fashion industry is one of the biggest and fastest growing areas of eCommerce. Divante has worked for fashion brands in Europe and the USA. Among these brands is LPP – the third largest fashion company in Europe.

Frequent challenges faced by our customers in the fashion industry are:

  • Creating a coherent Omnichannel strategy
  • Including all retail stores in a coherent Digital/Omnichannel strategy – also for multibrand and franchising stores
  • Effective and impressive online product presentation
  • Integration of ERP and CRM systems
  • Expanding the product information by photos and videos and implementing PIM

Graphic implementations for Fashion

See our projects implemented for Fashion, Luxury and Home & Decoration industries.

How to succeed by implementing a Digital strategy in Fashion

Contact us and arrange a 15-minute, non-binding teleconference, when we will tell you about a comprehensive case-study from the fashion industry. Learn how one of the leading fashion companies doubled its revenue through eCommerce.

 

How to succeed by implementing a Digital strategy in Fashion

Contact us and arrange a 15-minute, non-binding teleconference, when we will tell you about a comprehensive case-study from the fashion industry. Learn how one of the leading fashion companies doubled its revenue through eCommerce.

Please leave this field empty.


For more alike publications visit
our Knowledge Center

click-imageHow did we do it? Discover a reliable solution.

Tell us about the project you want to implement and we will choose an appropriate case study from our portfolio and discuss it with you during a 15-minute, non-binding teleconference.

What makes some companies successful in implementing e-commerce?

To answer this question, we conducted qualitative research with representatives of other great companies and the best of Divante Specialists. We share the knowledge we have gathered from the research and our own experience. We also used reports data from BT Expedite, Forrester as well as Kissmetrics.

Please leave this field empty.


How to use iBeacons in Fashion

We have developed offers to implement BLE technology (iBeacons) for Fashion. See how you can use this technology to connect on-line and off-line.

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