There are between 128k and 260k online stores built upon the Magento platform, some of them with traffic above 20 million visitors monthly. Which global eCommerce brands have decided to build their business upon Magento? Here’s the list.

Magento is one of the most popular eCommerce platforms worldwide. This open-source solution allow us to set up an online store and complements it with all the features necessary for a business, like handling online purchasing, shipping or returns. 

In Similartech’s comparison of eCommerce platforms used across the world, Magento is in the top 5, along with WooCommerce, Shopify and Squarespace. This technology is often used by small and medium-sized businesses, but thanks to its flexibility and simple scaling, it is also an excellent technology to use in large eCommerce projects. Walmart, Staples, Adidas, and Kroger are among key clients of Magento.

Narrowing the range of investigated online stores to include only bigger players moves Magento to the forefront:

Source: Similartech, July 2019

At the same time, Internet Retailer Report compared eCommerce platforms by end-user sales figures and puts Magento in first place. With $51.89B sales yearly, Magento was placed in first place by a tidy margin.

Why do global businesses choose the Magento platform?

Operating globally, enterprises struggle with safety and constancy of solutions in their businesses. Another issue is scaling and shortening the time-to-market, which allows companies to quickly enter new markets or introduce new products and concepts before the competition. To do this, it is essential to analyze proposed solutions using real-time data and adjust them to the needs of local users without unnecessary costs. Magento addresses all of these concerns.

Magento strongly focuses on the highest security standards – it is PCI-compliant, it also adopts the latest changes in global legislation (like last year’s GDPR). At the same time, Magento works well with multiple third-party integrations, making it easy to connect existing ERP, delivery, or PIM solutions.

The whole Magento eCommerce platform seems to be designed to grow in step with your expanding eCommerce business. Adding multiple stores or brands, as well as channels and product configurators, is possible and supported by global customer services. What’s also important is that it is widely supported by an active community of over 300k developers and merchants.

But there is more …

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Magento connects with Adobe Commerce Cloud

Another strong argument for using Magento in enterprise-level eCommerce projects is its relation with Adobe.

After the acquisition by Adobe in 2018, Magento entered into a powerful union and gained access to an entirely new set of tools for analyzing and improving the user experience. Adobe Experience Cloud is only one of them. Although the full transition process might take another year or two, the Magento community can already incorporate these tools tino their online stores. Merchants and developers working with Magento can already use solutions like Adobe Analytics, Adobe Sensei and Adobe Commerce Cloud, whose integrations were announced at the Magento Imagine 2019.

“Combined, these new capabilities will drive the ability to create seamless shoppable experiences for customers across channels and platforms.” – Brian Green, – Head of EMEA Sales at Magento Commerce

Merging Magento and Adobe solutions creates a proven toolset with the utmost power to provide unprecedented user journeys and entirely new shopping experiences, which are undoubtedly key elements for winning in the fast-changing eCommerce environment.

The 50 largest Magento-based online stores worldwide

Magento is used widely across the world, but when we look at the global stores with the highest sales or traffic, we observe higher density of use in the U.S., United Kingdom, as well as Hong Kong, France, Brasil, Vietnam, Brasil, and Poland. The majority of these stores  operates in the clothing, home & garden, consumer electronics, and health & beauty industries.

What is the biggest global business based on the Magento platform?

Ranked by the number of monthly visits in Millions:

1g2a.com21,90
2shop.huawei.ru15,10
3saraiva.com.br12,90
4hpshopping.in12,40
5acer.com11,70
6castorama.pl10,60
7cdkeys.com10,30
8kinguin.net9,46
9eobuwie.com.pl9,07
10reserved.com8,74
11allo.ua8,17
12riachuelo.com.br7,08
13dollargeneral.com7,07
14jarir.com6,78
15endclothing.com6,72
16cellphones.com.vn6,62
17flo.com.tr6,57
18prettylittlething.com6,21
19jomashop.com6,11
20dedeman.ro5,70
21comfy.ua5,40
22harveynorman.com.au5,28
23siteground.com/4,90
24mytheresa.com4,77
25alkosto.com4,08
26gifi.fr4,08
27cgv.vn3,94
28dollskill.com3,90
29havan.com.br3,90
30zumiez.com3,79
31phongvu.vn3,78
32apteline.pl3,70
33elementvape.com3,62
34hobbyking.com3,62
35neonet.pl3,56
36made.com3,55
37muscleandstrength.com3,50
38pepperfry.com3,50
39cultura.com3,49
40netmeds.com3,48
41electrodepot.fr3,32
42drogaraia.com.br3,23
43auchan.ru3,06
44bauhaus.se3,03
45fahorro.com2,97
46thrivemarket.com2,93
47aroma-zone.com2,82
48grasscity.com2,80
49shop.netatmo.com2,80
50castorama.ru2,55


Based on the BuiltWith and Shoprank data.

Tenth place in the ranking is taken by Reserved.
Check out their Magento implementation
case study of this global fashion brand.

Endnote – which Magento version is the best? 

It might seem that Magento Commerce would be the best match for global businesses, but taking a closer look at the top 50 global companies reveals that in practice, it is different. Magento 1 and Magento 2 are also in use among the biggest Magento-based stores. Regardless of the version used, Magento meets the needs of enterprise-level companies well. Will it serve as well in the future?

The survey run by Internet Retailer states that for 49% of merchants, an eCommerce platform is among the top three budget priorities (the other two are social media and e-mail marketing). For most of them, these are license and maintenance costs, but at the same time, more than one-fifth of merchants are looking for a change and migration to another eCommerce platform, with the majority looking for a software-as-a-service (SaaS) platform, where the eCommerce platform provider offers hosting as well as  other complementary services.

Luckily, in addition to its basic version, Magento also offers a SaaS option within Magento Commerce Cloud.

eCommerce Trends 2019. Download free report >“></a></span><script charset=