The brand home&you is owned by LPP TEX SA - leading importer and distributor of home furnishings with more than 14 years of experience. The brand has over 90 stores located in 50 cities.
service-oriented marketing channels for sales
initiating and planning additional promotional activities on the Web
ongoing recommendations of improvements to the online store
support for web analytics
One example of promotional actions was a special sales promotion „You’re buying – You’re gaining”, which was implemented at the turn of August and September 2013. The concept of this action was to attach coupons to customer purchases which can be redeemed on subsequent purchases. This promotion functioned both online as well as at brick-and-mortar stores.
During the campaign, a mechanism was used to build tension in advertising messages – it gradually emphasized the passing time with the approaching end of the promotion.
The promotion attracted great interest, as accumulation of sales effects were clearly noticeable in the last three weeks of its duration.
During the first months, the revenue generated from the online store increased by an average of 36% (month by month). Special promotion actions were progressing smoothly with adequate continuity.
The best special promotion actions implemented in the framework of cooperation has led, among others, to an increase in conversion rate of 368% compared to the average for the same period a year earlier. The most effective promotion actions of cross selling resulted in an increase in the average basket value of 111% compared to the average of the same period a year earlier.
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