In September 2012, Divante started to work for INTERSPORT. Here is a quick summary of the chosen aspects of our cooperation.
WE HAVE REALIZED:
Conversion optimization in the online store – divided into recommendation to the old store and a full re-design of the store.
Increasing the scope of e-commerce via SEM, e-PR, social media marketing and preparing grounds for further development of the new areas of sales marketing which had not been used in the store before.
- Conversion rate increased by 46,21%.
- Page views per visit increased by 21,24%.
- Decrease in server load by 70%, with the same traffic. Thanks to this, no additional hosting costs will occur during the holiday season.
- Speeding up the process of the store’s loading by 40% for the end user according to Google Analytics.
We achieved both business effects (better conversion) and technical effects (stability, lower server load). We improved the parameter connecting business and technical indicators – the page’s loading time was considerably shortened, which improved usability.
Download case study of e-Commerce Optimization for INTERSPORT.