Linda Farrow was originally a fashion designer and she was one of the first that treated sunglasses as a fashion. She pioneered many shapes and styles that remain stylish even today.
Nowadays, Linda Farrow is a well-known brand in the fashion world, offering a wide range of luxury eyewear made in collaboration with many of the world’s most acclaimed designers and boutiques in cities like London, Hong Kong, Milan, Los Angeles and Barcelona.
The main goal at the early stages was to optimize the Magento-based eCommerce platform, fix minor bugs and to develop some new additional functionalities.
For full transparency in the project and good control of finances, from the very beginning, we decided to work using the SCRUM methodology and the “time & materials” model of payment.
Cooperation on “Linda Farrow Voyage” (a global city travel guide curated by local residents and a loyalty program in one) went very well, so to keep up the good pace we made the decision to continue the work and redesign the whole website to give it a fresh look. But it wasn’t the only goal for us, we also made some significant amendments to the products structure and how they are managed. The new website was launched on 26 August 2016 and was connected with the release of a new sunglasses collection. Right now, we are continuing our cooperation with the maintenance and further development of the platform.
average order value increased by 25% (three months after redesign)
website loading speed improved by 30%