Odlo is a leading international premium sportswear brand offering outstanding products to people who share a passion for a sporty and active lifestyle. The brand has been a pioneer in the production of functional sports underwear and sportswear for 70 years.
The products are sold in 25 countries around the world. Odlo has subsidiaries in Switzerland, Germany, France, Belgium/Holland, Austria, England, Norway and China.
The cooperation started at the end of 2015 from carrying out a code review and website transfer to Divante servers. At this point, a usability audit was conducted as the basis for further work.
One of the most important outcomes of the UX audit was that the website and back-end were not well optimized. Therefore, Odlo and Divante agreed that some changes were necessary to maintain the highest quality of the application as well as to develop new functionalities.
The main goals of the project were:
decreasing the average time of website unavailability
increasing conversion rates
implementing tools for more efficient management
making Odlo.com more user-friendly
Divante took over hosting from the previous agency. Based on our recommendations new machines were provided. The Divante hosting team took care of database structure, security issues and synchronizing Magento with the databases within the environment. Through proper configuration of server services, we were able to solve problems of interruption in the website operation occurring repeatedly during the day.
During four months of day-to-day cooperation, Divante improved several areas of the user interface. Mobile users were our top priority. We optimized all graphic files for faster page loading, improved the responsive layout of the homepage and search result pages. We implemented a new checkout module that is more transparent and adapts to mobile devices. The changes we made and recommended resulted in higher stability and fewer errors, a better mobile user experience, and higher retention and conversion rates.
decreased server downtime by 73%
reduced server errors by 98%
103% higher mobile conversion rate (mobile traffic increased by 26%)
30% increase in overall conversion rate
47% more transactions
46% increase in revenue
revenue from youngest group of users has tripled
The relationship between Odlo and Divante has proven to be very successful over the last year. Since the beginning of the collaboration, Divante has gotten to know our technical environment, internal workflows, goals, and we have worked closely together to ensure a solid development roadmap in-line with the business needs. This has greatly improved the overall efficiency and the rate at which we have been able to develop our platform and this, married with our data driven commercial strategy has in turn, produced very positive results. It’s been a very intense period of growth for the business over the last year with some ambitious targets in the future and I am looking forward to continuing the success that has been built to date.