Onderdelenwinkel is a Dutch brand that distributes accessories for white goods. The company started in 1978 as a local parts store in Helmond, and in 2016 they started an online shop. Onderdelenwinkel is present in the markets of 9 countries, including Austria, Belgium, France, Spain, the Netherlands, Germany, Italy, the UK and Poland.
The main goal of this project was to optimize the Magento online shop to drive more sales. To make this happen, we focused on adding new functionalities and improving service usability.
backend & frontend development
maintenance of the 9 language versions of the platform
implementing barcodes in warehouses and delivery departments
implementing new payment methods
service speed optimization
page load speed optimization
recommendations & support
The foundation for further changes was a quick UX audit performed on the original page and compared with a few other national versions. Google Analytics data was used to validate the effects and draw some additional conclusions.
The first thing was to clarify and organize the main navigation. Mainly, the problem was with the visual communication of interactive elements and the overall architecture of information. Some UX improvements were also prepared for mobile users.
One of the most interesting features is the module of brand management. The system administrator can add a label with product information to a specific brand’s card and the information telling users where to look for a number and model of a particular device. Thanks to this feature, users can easily find products using the brand name, category and serial number.
currency switcher and Store switcher
blog on the WordPress engine
numerous custom export data
navigation fixes and category filters (backend)
checkout – create the ability to manage the order of fields displayed in the basket
implementation of a new payment method – Afterpay (backend)
patches in eBay sales module (backend)
billsafe Payment Modification (backend)
installation and configuration of OpenERP connector (backend)
Finally we’ve created a roadmap for Onderdelenwinkel with main goals around migration to Magento 2 and Elastic Search as well as integration with business intelligence.