Solar is a premium fashion brand established in 1989, producing 1.3 million garments per year. Solar has 74 of its own retail stores, 19 franchise outlets and 76 partner stores in Poland, as well as 4 franchise outlets located in Germany and Luxembourg. The brand started online sales via the company website in 2012.
The decision to change the platform and migrate the store to Magento 2 was taken together with customers in response to growing customer expectations and market trends. The previous solution had not followed the dynamic expansion of the brand – the technology began to limit the platform’s development and new implementations as well as Solar’s business goals.
The main goals of the project were:
increasing conversion in the online channel with a focus on the mobile channel
refreshing the layout according to the new corporate identity
eCommerce transfer of the Solar brand to the new technology that will guarantee stability and rapid platform development
implementation of user experience solutions compatible with current trends and customer expectations
The project began by analyzing the behavior of users with tools like Mouseflow and Google Analytics. After the first stage, an analytical report was prepared, which became the basis for designing mock-ups. On the basis of these mockups, the design studio, Creative Futu, designed the website layout.
The first and the most difficult stage of the implementation was the integration with the ERP system at the client’s end. In the area of procurement and products, it is a two-sided integration. At the same time, Divante started to implement specific features into the application.
implementation of a fully responsive version of the store
launching the store along with the introduction of a new collection
number of sessions increased in the mobile channel by 21%
revenue growth in the mobile channel by 237%
number of transactions increased in the mobile channel by 483%
Solar has become a Magento Imagine Excellence Award Finalist for The Best New Implementation of Magento 2 Store in 2017.