ESB is a software architecture model used for designing and implementing communication between mutually interacting software applications. Very simply, this mechanism enables format unification of the data that is being exchanged between systems and rerouting communication. For example, one piece of information sent to one system is spread by the ESB to every system required in this process.
enables your customers to interact with your brand through different sales channels
saves your time and money when integrating new systems
simplifies the communication between systems