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Loyalty Program

Loyalty Program

Acquiring customers is much more expensive than retaining them. That is why leading companies invest in building customer loyalty.

A Loyalty Program module developed by Divante is used by retailers, B2B companies and financial institutions. It is also used by companies from Utilities and FMCG sectors.

The module is compatible with the latest version of Magento and a CRM module, which allows creating a comprehensive loyalty program and using its full potential for already acquired customers. There is also a possibility of extending the module by RFM analyses and a personalized recommendation system.


Open Loyalty is available in Community and Enterprise Editions.

Ask for pricing and version comparison


  • Customer Management

Gives you the ability to add and edit customer’s data, create levels or segments. Every customer’s loyalty and engagement metrics can be monitored.


  • Rules for earning points

You set rules for how customers can earn points using your loyalty program. These rules can be based on the spending or other behaviors of your customers.


  • Reward campaigns

You can add and distribute rewards, target who and when they are able to redeem specific rewards, set limitations and see the engagement within every campaign.


  • Customer cockpit

Customers are able to check rewards, learn how to earn points, view their history of transactions (offline and online) and history of earned and spent points. You can also edit your personal data and customize your brand preferences. The customer cockpit may be set to a subdomain like club.yourbrand.com.


  • POS cockpit

You can run a cockpit for merchants in your offline and online store, match transactions with customers, enroll new customers and process all loyalty program operations. This can all be run separately from your ERP/POS software.


  • Integrations & plugins

You can easily integrate Open Loyalty with eCommerce, marketing automation or EMS solutions, ERP. You can use restful API or connectors we have developed.


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